If you are an entrepreneur want to improve your online presence organically specially in Google, without relying exclusively on paid ads. SEO (Search Engine Optimization) strategy can make all the difference to your results and in the Balance Sheet numbers.
In this post, we will explain what SEO is, how it can benefit your business. Most importantly, how you can start applying these strategies to your business. Get ready to gain more clicks and ranking on Google to attract more customers naturally!
What is SEO and why does it matter for your business?
SEO is the set of techniques that help your company’s website appear in the first search results on Google and other search engines, such as Bing or Yahoo.
Imagine you have a physical product and a potential customer searches on Google: “term related to this product”. If your website is optimized, it has a better chance of appearing in the first results and attracting this customer to see your pieces.
Why is this important?
Because most people don’t get past the first page of Google. So if your business isn’t there, you could be missing out on valuable opportunities.
How does Google decide who appears first?
Google uses several criteria (called algorithms) to determine which sites appear in the top spots. Here are the most important ones:
Keywords: These are the terms that people type in the search. For example, if you have a craft candle store, keywords like “scented candles” or “gift candles” might be relevant to your business. Click Here for SEO
Quality content: Google values sites that offer useful and complete information. This means creating texts, videos and images that really help your customer. For SEO Services in Dubai Get in touch with us
User experience: The website must be fast, easy to navigate and responsive (adapted for cell phones).
Authority: Google understands that a website with good links from other reliable websites has more credibility.
Benefits of having content appear on Google
When your website appears on Google, that is, it is indexed and optimized, you not only increase your chances of being found, but you also get to enjoy several advantages:
Cost reduction with paid ads: With good SEO, you start receiving constant organic traffic. This means that your business attracts customers for free, allowing you to direct media investment to other actions, such as promotions or launches.
Credibility and trust: The public tends to trust more companies that appear in the first organic results, because these results are seen as more authentic than ads.
Long-term results: Unlike advertisements, which stop bringing results as soon as the investment is stopped, SEO creates a solid and lasting foundation for your business.
Greater audience understanding: By monitoring the keywords that bring traffic to your website, you can better understand what customers are searching for and adjust your communications and marketing strategies.
How can you apply SEO to your business?
Here are some practical actions you can start implementing:
Choose the right keywords:
Use free tools like Google Keyword Planner or Uber suggest to find out what people are searching for in your industry. Then, include these words in your website texts, product descriptions and even page titles.
To help you with this step, Performance has a specific service to map your competitors’ terms and even audit your website. Click here to find out.
Create content that solves problems:
If you sell scented candles, how about creating an article on “How to choose the candle fragrance for every moment”? This type of content attracts people who are looking for solutions and can lead them to learn about your products.
Make sure your website is easy to use:
Test your website on different devices. Does it charge quickly? Are the menus clear? Can people find what they are looking for without difficulty? These improvements make all the difference.
Invest in quality links:
Partnerships with other entrepreneurs can be an excellent way to exchange links. For example, if you have an e-commerce selling scented candles, you can partner with a decoration store to recommend each other’s websites.
Organic results take time, but they’re worth it:
Unlike paid ads, SEO results are not immediate. It may take a few months for changes to begin to appear. However, the effort pays off: you build a solid digital presence and attract customers without relying on a constant ad budget.
Get inspired by real stories:
Meet Blend Edu, which in partnership with Mulheres de Performance, developed a project that exemplifies how small businesses can harness the power of SEO to achieve incredible results.
The partnership began with personalized mentoring, focused on optimizing the company’s organic strategy, with an emphasis on SEO, Google Analytics and Business Intelligence. Through detailed analysis and application of good practices, such as choosing strategic keywords and improving the website’s content, it was possible not only to increase online visibility, but also to better understand audience behavior, using web analytics tools and personalized dashboards to monitor and adjust actions in real time.
The result? The project brought impressive numbers, such as:
- 39% more impressions on the search network
- 55% increase in organic clicks
- 271% increase in keyword positions in the top three positions on Google
These results show that, with the right strategies and guidance from experts, small businesses can achieve great prominence in organic searches, without needing to invest heavily in paid ads.