Every Business owner’s dream is to see their business on the first page of Google’s first page. this is one of the Economical and effective ways to generate greater exposure for your Business. Many people are searching continuously on google regarding Business’s Product or Services in Local Area.
However, this is not an easy task nor something that can be achieved overnight. It requires a lot of work and technique to rank for first page. It takes some time to appear on first page as almost every company in a particular business segment is ranking or willing to rank for first page.
According to research carried out by SEMrush, 80% of people don’t even get past the first page when searching on Google. The study carried out by Ahref identified that 60% of clicks are concentrated in the first five results of the organic search.
Against this, in the lower five position from 6 to 10 the percentage drops to just 20%.
Therefore, we can conclude that if your website is not at least on the first page, the chance of your potential customer finding you is almost nil.
Therefore, It is important a Good SEO Work to rank for first page in Google.
What is SEO (Search Engine Optimization)?
SEO is Composition of process and techniques help us to rank on first page. Here are some general practice we follow to rank for first page in google.
What are some practices that should help you have a successful website in Google searches?
Below we have selected valuable tips for you to achieve this.
How Google ranks websites:
What determines the position of a website in Google searches are a series of algorithms, which take into account various aspects such as:
Silo Structure: The structure of the website itself. Google Recommend the silo Structure of SEO.
Content and Architecture: The content and architecture need to align as per google Algorithm. This is mainly come in on page SEO Category.
Backlink: Authority Backlink is the backbone of success of any website. A backlink coming from CNN News Website is more effective as compare to link coming from general website.
It is important to highlight that Google results are a scale of relevance. Therefore, for you to appear in the top positions, the search engine needs to perceive the site as relevant.
Long Tail Profitable Keywords:
Google algorithm categorize the content according to Keyword in title and in content page to understand what the content is about, and thus rank it to the most appropriate users. In other words, keywords are essential to take your content to the target audience. You can Consult here for SEO Services
Therefore, use keywords strategically important for success of Business. It is worth mentioning that the short tail keywords are not always the best choice, as they need high cost and need years to rank for first page. Long tail keywords, they generate less traffic, but highly convertible users into customers.
Relevant content:
Content is extremely important for ranking, as Google always seeks to offer experiences and value. Sites with good content end up retaining the reader for longer and search engines are always watching.
Use internal links:
Internal links prove the relevance of the site and favoring SEO. Because through them. The user creates a flow of traffic on the website and stays there for longer.
Another important point is monitoring the path the visitor took through the website in order to identify business opportunities.
Use alt on images:
When uploading images to your website alt text is important for Image Ranking. Alt text help you to gain the ranking specially in image SEO. This is super important for the website’s ranking on Google and consequently more visitor on your website. In all images you use on your website, include the tag. For example, if you use an image of a Bulb, where the file is called “542136286.jpg”, you can name the alt as “1000 power watt bulb”. In addition to improving your website in searches, the photo may appear better ranked in Google image searches.
Meta description:
Meta description is that description/summary that is visible in the Google search result.
Pages without a meta description let Google decide what text will be displayed below. The search engine ends up displaying parts of the text that are completely meaningless or not at all intriguing to the user performing the search.
Keep an eye on your competition:
Monitoring your competitors should be something present in your routine. Through them you can gain good insights to improve your positioning. Search for the keyword you defined. Now, analyze what your competitors are doing, including the calls they are using. Through a careful and in-depth analysis, observe the terms that are not being explored by them and use these gaps to stand out.
Monitoring:
Getting your site first is wonderful, but the work is hard and ongoing. Especially if you want to keep it up. Therefore, create a good system for monitoring your positions and evolution in terms of ranking, as a website is a dynamic element.
There are several tools on the market that can help you with this task. SEMrush is one of them, it’s great for search marketing.